Meadow
by Untold Garden
Meadow is a platform for publishing immersive art , stories, and games in the real world.
Museums, cultural institutions, and event organisers use Meadow to bring virtual experiences into real-world locations. Instead of investing time and money into one-off apps with a limited lifespan, they can focus on the creative work of making engaging XR experiences. At the same time, Meadow connects them with a growing community eager to engage with immersive work.
Create immersive experiences in AR without writing code or building custom apps. Build your experiences in Unity and use the Meadow Studio plugin to upload them straight to the platform, ready to share with your audience.
Personal Experience
Meadow started as an internal tool at Untold Garden used to power Vavda Rum in 2023 before becoming a full startup spinoff. As a co-founding team of three we developed Meadow as a full-scale SaaS platform with accompanying WebApp, and mobile apps published on both the iOS Appstore and Android Playstore. In the last three years Meadow grew to an audience of over 10K users and more than 150 artists across Europe.
As co-founder in a small team my role was spread across all business needs from client aquisition, to app development. Prodiminantely leading on the development of app systems including UI/UX design and implemenetation. Alongside the app I developed, shipped, and maintained our public packages and unity plugin Meadow Studio.
Below you can see a selection of projects including artworks and exhibitions powered by Meadow.
Exhibition: Fifth Plinth (2024 - Ongoing)
The 5th Plinth at the British Art Fair transforms an empty room at the Saatchi Gallery into a revolutionary exhibition space each year, where digital artworks share a single physical plinth through augmented reality. This reimagining of the traditional gallery space draws inspiration from London's famous Fourth Plinth at Trafalgar Square, while pushing the boundaries of what's possible in contemporary art exhibition.
Exhibition: ARTWP (2024)
The ARTWP (Augmented Reality Tales of War and Peace) project was initiated in response to the invasion of Ukraine in February 2022. ARTWP was developed as an 18-month collaborative endeavour that brought together 25 artists from Denmark, France, Italy and Ukraine with diverse cultural backgrounds and artistic disciplines to create digital artworks using augmented reality (AR) technology. Working with this innovative medium, the ARTWP project aimed to shed light on the complexities of war and peace, while offering new perspectives and insights.
The initial ARTWP artworks were presented in 4 cities over the 18-month development period, but are now collected into “The ARTWP Exhibition”, with 20 ARTWP artworks co-created by the artists.
Exhibition: Vavda Rum (2023)
Vävda rum (Woven Places) was Sweden's first national exhibition in augmented reality and potentially geographically the largest exhibition to date. The project displayed artworks at thousands of locations across Sweden, changing the experience of urban space with interventions ranging from sculptural social networks to hordes of reindeer and water creatures shaped by local climate data.
The project was initiated by Untold Garden and created in collaboration with Sveriges Konstföreningar (The National Association of Swedish Art Societies), an umbrella organization gathering all of Sweden’s independent arts organizations. Their vast network of arts organisations, paired with our technology, makes a project like this possible. Sveriges Konstföreningar has rallied hundreds of arts organizations to act as local hosts and place the artworks in their area. This means that even though the project is entirely digital, it still has a solid local presence.